BAPS Shri Swaminarayan Mandir, Atlanta was illuminated in pink on the evening of October 21, 2012 to support Breast Cancer Care during Breast Cancer Awareness Month. Breast Cancer Awareness Month is an annual international health campaign organized by major breast cancer charities every October to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure. The campaign also offers information and support to those affected by breast cancer. The lighting of the Mandir was seen by thousands who had gathered for the Diwali celebrations and spectacular fireworks display.
BAPS Swaminarayan Sanstha has been supporting Breast Cancer Awareness worldwide, along with many other humanitarian causes. Breast Cancer Awareness was also observed at Swaminarayan Akshardham, New Delhi. BAPS Shri Swaminarayan Mandir, London, was lit up similarly last year.