Shri Swaminarayan Mandir, has been used in the latest marketing campaign - 'Visit England', by the British Tourist Authority to help promote tourism to England.
The Mandir's photo has been used in an innovative marketing pamphlet which show people that if they would like to visit different countries they should visit different regions in Britain, which will provide an experience similar to that gained by an actual visit to the country.
The mandir has been selected to represent London. In the past, Parliament House, Buckingham Palace and London Tower Bridge, etc. were used as attractions of London. And now, 'Shri Swaminarayan Mandir' has replaced them!
The colorful pamphlet titled 'Enjoy England' was inserted into the 'Radio Times Magazine' Christmas Issue. During Christmas 3.3 million copies of the magazine are sold.
"Visit England" is a campaign being run by British Tourist Authority which is funded by British Government through the Ministry of Culture, Media and Sport.